Leader
Variant B — Personalised CTA

Dynamic hero CTA with customer segment logos.

+6.4%p < 0.05
Sample size42,180
Time in test21 days
Variant C — Social proof rail

Right rail surfacing recent case study quotes.

+2.1%p < 0.1
Sample size40,912
Time in test19 days
Variant D — Pricing guarantee copy

Adds billing flexibility messaging below CTA.

-0.8%Not significant
Sample size21,500
Time in test12 days
Variant E — Experiment paused

Contextual nav badges for bundle upsell.

PausedN/A
Sample size8,402
Leader
Variant B — Personalised CTA

Dynamic hero CTA with customer segment logos.

+6.4%p < 0.05
Sample size42,180
Time in test21 days
Variant C — Social proof rail

Right rail surfacing recent case study quotes.

+2.1%p < 0.1
Sample size40,912
Time in test19 days
Variant D — Pricing guarantee copy

Adds billing flexibility messaging below CTA.

-0.8%Not significant
Sample size21,500
Time in test12 days
Variant E — Experiment paused

Contextual nav badges for bundle upsell.

PausedN/A
Sample size8,402
Comparative lift table
VariantLiftConfidenceStatus
ControlBaseline–Live
Variant B+6.4%95%Leader
Variant C+2.1%80%Tracking
Variant D-0.8%65%Paused